Brand guidelines
Brand
guidelines
guidelines
2026
The visual and verbal identity for Social Value International, applied consistently across SVI's core content.
The visual and verbal identity for Social Value International, applied consistently across SVI's core content.
A world where decision making reduces inequality and enhances the wellbeing of people and planet.
Build a movement to embed and improve social value through accounting and decision making.
Social Value International is a global membership organisation and network that leads the development and promotion of best practice in social value and social impact. By setting principles and standards for social value, strengthening practice, and advocating for systems change, SVI helps shift decision-making beyond narrow economic definitions of value.
We work in partnership with our networks, members and allies to shape the direction of the movement together. Collaboration is central to how we learn, lead and create change.
We commit to openness and honesty in our decisions and actions, holding ourselves accountable to the communities we serve.
We take considered risks and pursue new opportunities where they help advance our mission, prepared to challenge established norms.
We uphold high standards of integrity, quality and rigour, working with honesty and excellence wherever we go.
We listen, engage and adapt, ensuring the network can respond to emerging challenges while staying true to our mission.
We are committed to a culture of inclusivity, ensuring diverse voices are heard, respected and valued across our global network.
Fallback: When Poppins is not available (e.g. in Microsoft Office), use Arial. Never use decorative or serif fonts in place of Poppins.
The Social Value International logo is made up of the wordmark and the 'V' icon. Use consistently across all communications in the approved colour versions shown below.
When to use each logo
Always maintain at least 10mm of clear space on all sides of the logo. The minimum print size is 40mm wide. Never use the logo smaller than this.
Use straightforward, everyday language. Avoid complex sentence structures.
One idea per sentence; three sentences per paragraph maximum.
Address the reader as 'you'. Use 'we', 'us' and 'our' when referring to Social Value International.
Write 'We published the report' not 'The report was published by us'.
Always write 'Social Value International' on first reference. Introduce (SVI) in longer documents. Never use SVI in titles or headings.
Capitalise 'The Principles of Social Value', 'The Principles', and all eight Principle names. Do not capitalise 'social value' as a general term. Use sentence case for titles and headings — only capitalise the first word and proper nouns.
'whilst', 'amongst', 'thus', 'hereby', 'herein', 'aforementioned', 'notwithstanding'
If technical terms are necessary, explain them on first use. Common social value terms to use carefully and define clearly:
Social value is about wellbeing, how it changes because of different activities and how important these changes are to people. This importance can sometimes be expressed in monetary terms.
Framework for accounting for value relative to investment.
People affected (stakeholders, rightsholders) — people who experience positive and negative outcomes as a result of an activity.
We need material information to make decisions about social value. Such information shows relevant and significant impacts on people's wellbeing. Relevance shows why the impact matters. Significance shows how much it matters.
How much of the outcome was caused by other organisations or people.
What would have happened anyway, without the activity.
SVI's eight Principles of Social Value — always capitalised when referring to these specific principles.